Facts · Guess the stat
Guess the real numbers behind how surveys and censuses work, see how everyone else guessed, and get the source.
The global market research industry has recently been growing at roughly what rate per year?
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about 3.5 million
It's one of the largest ongoing household surveys in the world, replacing the old Census 'long form.'
Source: U.S. Census Bureau (via Wikipedia) (2024) en.wikipedia.org
about 95%
It's mandatory by federal law, which pushes its final participation rate far higher than most voluntary surveys.
Source: U.S. Census Bureau (via Wikipedia) (2024) en.wikipedia.org
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Each question asks you to guess a real number about surveys, censuses and public-opinion research. After you answer you see how everyone else guessed, then the real figure and where it comes from.
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